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Company Appoints Three New Vice Presidents to Analytics, Sales, Marketing and Professional Services; Significantly Boosts Client Service Teams

LEXINGTON, Mass.--(BUSINESS WIRE)--Nov. 16, 2004 -- e-Dialog, the precision e-mail marketing innovator, today announced that it has expanded its marketing expertise and client resources with the appointment of several key personnel. Following strong revenue growth in 2004, e-Dialog's headcount has increased by 60 percent with the appointment of three members to the senior management team and significant expansion of all client-facing professional service teams.

"World-class companies continue to demand more sophistication in their e-mail marketing programs and have come to respect our expertise and strong service ethic," said John Rizzi, president and chief executive officer of e-Dialog. "The addition of key senior executives and expanding expertise across all teams underscores our commitment to bring our clients' programs to the next level, and ensures we are a strategic partner able to maximize their e-mail channels."

Appointments in 2004 to e-Dialog's senior management team include:

"The ability to understand consumer behavior and adjust communication accordingly is critical to building and maintaining a powerful e-mail channel," said Michael Wexler, vice president of strategy and analytics of e-Dialog. "The e-Dialog Strategy and Analytics group gathers implicit and explicit intelligence and measures the impact of the entire marketing experience to provide data-driven recommendations, enabling continuous improvement within the programs we design for our clients."

"As a full-service provider of precision e-mail marketing solutions, e-Dialog delivers a complete suite of professional services to complement our best-of-breed technology," said Arthur Sweetser, vice president of marketing and professional services of e-Dialog. "E-mail continues to widen and deepen as the channel of choice for marketers and I am committed to ensuring our services and technologies match the strategic needs of our clients and set new standards for success and profitability in the marketplace."

About e-Dialog

e-Dialog is the innovator in precision e-mail marketing strategy, services and technology that help market-leading companies establish powerful, two-way relationships with their customers and prospects. From offices in Lexington, Mass., and London, England, e-Dialog's team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, list acquisition, campaign execution, inbound response management, data analysis and custom application development. The company's precision-based approach combines award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted, permission-based communications for e-Dialog clients, including the NFL, Tesco, Cendant Corporation and Reuters. Investors include Flagship Ventures, Commonwealth Capital, and the Interpublic Group of Companies (NYSE: IPG). For more information, visit or contact Arthur Sweetser at 781-372-3353.


for e-Dialog

Jean Borgman, 508-451-5944